In two 2014 posts (“ What’s in a Like ” and “ She Liked It. In addition, we’ve had our eye on other aspects of the social media fabric for more than a decade. ” We provided additional coverage of similar work-related social media account ownership issues in our 2012 post, “ Which Side Are You On? Employers and Employees Battle Over Ownership of Social Media Accounts. Susan Fredman Design Group LTD, which we discussed here in the 2013 article “ Ownership of Business-Related Social Media Accounts. Social media account ownership was a hot topic about a decade ago, with several high-profile cases such as PhoneDog v. ) In March 2023, Vital removed Owoc as CEO, replacing him with John C. (Vital, Bang’s parent company, filed for bankruptcy in October 2020. Russin for the Southern District of Florida blocked Owoc from the accounts in April, Owoc was forced to delete disparaging comments he made on his Instagram handle about advisers who were trying to sell the bankrupt energy drink maker. The courts and Vital Pharmaceuticals (“Vital”), Bang’s manufacturer, saw things differently. Owoc claimed that these accounts were intertwined with his own personal brand and therefore belonged to him. Jack Owoc, founder and former CEO of Bang Energy (“Bang,” a performance energy beverage), claimed that he retained the rights to control Bang’s social media accounts, namely Instagram, TikTok, and Twitter. Social media continues to dominate the headlines this spring, with several high-profile events capturing the media’s, regulators’, and lawmakers’ attention.
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